Jack Daniel’s Room No. 7
Experiential & Spatial Design
A contemporary take on the classic speakeasy, Room No. 7 reimagines Jack Daniel’s rich history through a sophisticated, immersive brand experience. Rooted in the brand’s heritage, the space brings together crafted cocktails, live music, private tastings, and Sinatra-inspired details to create an intimate expression of Jack Daniel’s unmistakable character.
Theorem
Brand Identity & Web Design
Theorem uses machine learning to bring greater clarity to credit risk, creating opportunities for lenders and borrowers alike. Built around the idea of Theorem as a conduit, the identity captures the fluid movement of information between people, partners, and technology. The graphic system brings this concept to life, expressing a sense of clarity and ease that transcends traditional barriers.
Habyt makes finding a place to call home easier, offering flexible living solutions across an international network of properties. Inspired by the idea of unlocking opportunities, the identity draws from architectural floor plans to create a modular graphic system that reflects the flexibility of Habyt’s offerings. A balance of architectural structure, expressive shapes, and color balances the functionality and humanity of the brand.
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Habyt
Brand Identity
Betterfly
Brand Identity
Betterfly is a benefits platform that rewards everyday positive habits, empowering individuals to turn small actions into meaningful collective impact. Built around the idea of the Betterfly Effect, the identity celebrates the power of individual actions to create lasting change. At the heart of the digital experience is Buddy, an expressive in-app companion whose energy bubble draws from the brand’s core graphic language, conveying a sense of protection and expression.
As the Official Nutrition Partner of U.S. Soccer, Chobani celebrated the World Cup with a vibrant visual language inspired by the energy and spirit of the game. A playful system of soccer-inspired illustrations paired with original photography shot of U.S. Soccer players took shape across limited-edition packaging, merchandise, branded trucks, OOH campaigns, pop-ups, and a special Heron Preston jersey collaboration, bringing the excitement of soccer beyond the field.
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Chobani World Cup
Package Design and Campaign Work
Jack Daniel’s Canned Cocktails
Package Design
An iconic brand, reimagined for a new way to enjoy Jack. This new canned cocktail distills Jack Daniel’s most recognizable assets—from its bold black label and signature typography to the Old No. 7 cartouche—into a contemporary, ready-to-drink format. A fresh expression of the brand that remains true to its roots.
Dunkin’ Holiday
Package and Merch Design
After a long season of social distancing, Dunkin’ brought people together through the simple act of CHEERSIN’. Inspired by the joy of connection, the holiday campaign turned an everyday coffee ritual into a playful expression of togetherness. Festive cups and merchandise brought the idea to life, spreading holiday cheer one cheers at a time.
YC Collection
Package Design
YC Collection marks a new chapter for Yankee Candle, introducing a premium line that celebrates the beauty of everyday living through a more elevated expression of the brand. From form to finish, every detail is thoughtfully considered to balance understated luxury with the warmth and familiarity of Yankee Candle, creating a beautiful object that integrates seamlessly into the home.
Jack Daniel’s House No. 7
Experiential Design
Inspired by Jack Daniel’s longstanding connection to music, House No. 7 reimagines the spirit of a rock ’n’ roll roadside motel as an immersive brand experience. Blurring the lines between backstage fantasy and reality, the traveling activation brings together live performances, themed guest rooms, private tastings, and unexpected encounters, inviting guests into the world of Jack Daniel’s and the musicians who shaped its legacy.
Perrier Flavors Inspiration
Experiential Design
To celebrate the final days of summer on the eve of Fall Fashion Week, Perrier transformed the rooftop of Brooklyn’s William Vale Hotel into a vibrant, art-inspired escape. Drawing from the expressive work of AKACorleone, the immersive experience brought together bold visuals, refreshing cocktails, and live music against the Manhattan skyline, capturing the playful energy of Perrier Flavors.
